The hype that surrounds this brand is insane, everywhere i'd turn this product in particular was screaming out at me and after banging on about it to my Cali-based friend Mel over the pond, she sent me over a box of pure American happiness and tucked in the bottom was this little surprise.
Here is the holy grail of brow products, a waterproof and smudge-proof concoction that will literally change your brow routine for life. Being so used to my HD brow palette (a powder) after using it for what feels like forever I was a little apprehensive to changing to a cream. The proof in the pudding was the fact that I went in full force the first time with my angled brush and submerged the whole thing into the cream making a giant hole in the middle straight away with a brush full of far too much product. Safe to say I haven't done that again since.
Mel couldn't have chosen a more perfect colour match, I have the shade 'Ebony' which is suited to dark brown/black hair with warm tones running through it, it blends effortlessly into my natural brow colour giving it a overall more blended finish. You'll quickly find a little definitely goes a long way, it adheres to the hairs, smoothing them as it goes - bonus is I didn't have to apply a brow setter after as it holds itself (remember the smudge-proofness too.)
Whether you're after a super defined brow or just a little oooomft to enhance sparse parts then this little beauty will fulfil your every need.